Wednesday, 29 May 2013
The 10-20 Marketing Rule
Are You Following the 10-20 Rule?
Achieving success in your practice is easier than you think. All you need is to attract more new patients, make your current patients use your services more often, and to offer them more services. I strongly recommend all health practitioners to enrol in our MBA in Health Care program. This one of a kind degree teaches you everything you need to become successful.
One way to get more new patients is a marketing technique I named 10-20 rule. It states that to get more new patients an osteopath must hand out, on daily basis 10 business cards and 20 flyers. Exposure is everything. The more people who know you, the more new patients you shall have. It is as simple as that.
So give your business cards to everyone you meet, from gas stations attendant to coffee shop cashier to your waitress. Include a flyer in any mails you send out to your patients or when paying bills. And hand out some flyers to your patients after each visit to be distributed to co-workers and friends.
Dr Shahin Pourgol
Chiropractor, Ergonomist, Osteopath
President: National Academy of Osteopathy &
National University of Medical Sciences